2/13/2023 0 Comments Where are you now edm![]() ![]() Conversely, they do not respond well if nothing has changed in their lives. In these situations, if you can recognise this, they respond very positively to your approach and communications. If a customer has just received a windfall, started a job, moved house or had a baby, their financial needs change. So, the trick is to find out “when”, and the best signal for this is to monitor a customer’s actions/behaviour for signs of when something significant has happened – an Event – and to contact them at this time. Why? Well simply put, customers respond positively to you and buy things when they need them, NOT when you want them to. Traditional segment, model, score, campaign marketing gives response rates of 1-3% whereas using EDM results in average response rates of 20-50%! Event Driven Marketing (EDM) has been proven to be the single most effective technique in marketing. ![]()
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