5/26/2023 0 Comments Use your words crackA solid solution would be to create 2 versions of a webinar landing page with distinct messaging that speaks to each persona on a deeply personal level. If your audience needs to search for a reason to attend your webinar, then they’ll simply scroll past it and sign up to a webinar that’s tailored to them.įor example, you may have 2 distinct personas – one being end users who actually use your product, and the other being C-suite executives who are far more interested in how your offer can save their business time and money. Including a page on your website for “who should attend” is no longer good enough. That way, their unique reason for attending is front and centre. The trick is to tailor your positioning to each of your personas without veering too far from your core positioning. However, if you want your webinar to attract more than one persona, be aware that even the strongest positioning won’t resonate with all of them.
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